{"id":101092,"date":"2021-02-18T16:54:01","date_gmt":"2021-02-18T15:54:01","guid":{"rendered":"https:\/\/www.right.agency\/geschmack-ist-alles\/"},"modified":"2026-01-16T10:41:19","modified_gmt":"2026-01-16T09:41:19","slug":"taste-is-everything","status":"publish","type":"post","link":"https:\/\/www.right.agency\/en\/taste-is-everything\/","title":{"rendered":"\u201cTaste is everything\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"101092\" data-post-id=\"101092\" data-obj-id=\"101092\" class=\"elementor elementor-101092 dce-elementor-post-101092 elementor-2825\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5d19c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5d19c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad89daa\" data-id=\"ad89daa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7b34e elementor-widget elementor-widget-heading\" data-id=\"7d7b34e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u201cTaste is everything.\u201d<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795d706 elementor-hidden-phone elementor-widget elementor-widget-global elementor-global-4945 elementor-widget-spacer\" data-id=\"795d706\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e48c00 elementor-widget elementor-widget-heading\" data-id=\"8e48c00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">E-Commerce B2C \u2013 Patisserie Wunderkuchen<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ff75e elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-3303 elementor-widget-divider\" data-id=\"55ff75e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f4815 elementor-widget elementor-widget-text-editor\" data-id=\"03f4815\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Wunderkuchen is a Berlin-based cake and pie manufacturer and has been supplying high-profile B2B customers for years.\u00a0Since its founding in 2004, the company is committed to only use fresh ingredients that are as natural as possible. Increasingly, private customers are also gaining in importance. Right planned and established the e-commerce business B2C for Wunderkuchen.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4817385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4817385\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7b22ea\" data-id=\"d7b22ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-351d725 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"351d725\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1b9de elementor-widget elementor-widget-bdt-device-slider\" data-id=\"ce1b9de\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:15,&quot;end&quot;:44}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"bdt-device-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"bdt-device-slider-container\">\n            <div class=\"bdt-device-slider bdt-device-slider-macbookpro\">\n            <div data-bdt-slideshow=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;ratio&quot;:&quot;1280:815&quot;,&quot;autoplay&quot;:true,&quot;autoplay-interval&quot;:7000,&quot;velocity&quot;:1}\">\n            <div class=\"bdt-position-relative bdt-visible-toggle\">\n            <ul class=\"bdt-slideshow-items\">\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-02fdb5a\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb-1.jpg\" alt=\" website 1\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 1\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-5530d03\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb8.jpg\" alt=\" website 1b\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 1b\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-bea2598\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb4.jpg\" alt=\" website 2\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 2\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-2412e1d\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb7.jpg\" alt=\" website 2b\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 2b\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-1e43770\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb5.jpg\" alt=\" website 3\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 3\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-478ca02\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb10.jpg\" alt=\" website 3b\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 3b\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-55f4067\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb9.jpg\" alt=\" website 4\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 4\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-72c3bb1\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wunweb11.jpg\" alt=\" website 4b\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t\t\t\t\twebsite 4b\t\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t            <\/ul>\n\t\t\t                <a class=\"bdt-navigation-arrows bdt-position-center-left bdt-position-small bdt-hidden-hover\" href=\"#\" data-bdt-slideshow-item=\"previous\">\n\t\t\t\t\t<i class=\"ep-icon-arrow-left-5\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/a>\n                <a class=\"bdt-navigation-arrows bdt-position-center-right bdt-position-small bdt-hidden-hover\" href=\"#\" data-bdt-slideshow-item=\"next\">\n\t\t\t\t\t<i class=\"ep-icon-arrow-right-5\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t                <div class=\"bdt-dotnav-wrapper\">\n                    <ul class=\"bdt-dotnav bdt-flex-center\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"0\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"1\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"2\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"3\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"4\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"5\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"6\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"7\"><a href=\"#\"><\/a><\/li>                    <\/ul>\n                <\/div>\n\t\t\t            <\/div>\n            <\/div>\n            <div class=\"bdt-device-slider-device\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/plugins\/bdthemes-element-pack\/assets\/images\/devices\/macbookpro.svg\" alt=\"Device Slider\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n            <\/div>\n            <\/div>\n            <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b6a14 rmb-link elementor-widget elementor-widget-heading\" data-id=\"e0b6a14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wunderkuchen.de\" target=\"_blank\">www.wunderkuchen.de<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9528fcf elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"9528fcf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5e4e8 elementor-widget elementor-widget-text-editor\" data-id=\"9c5e4e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Working out the basics<\/h3><p>After briefing and <strong>re-briefing with a recommended course of action and cost proposal,<\/strong> we work out the basics for the communication strategy and online marketing in two workshops with the owner. In the first workshop we focus on the company, in the second on the products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8168a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8168a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2bdc17\" data-id=\"f2bdc17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a76751 elementor-widget elementor-widget-text-editor\" data-id=\"0a76751\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Workshop Company<\/h5><ul><li>Challenges and goals<\/li><li>Competitive environment<\/li><li>Identity (people, products, services)<\/li><li>Personas (profiling of key model customers)<\/li><li>Benefits and key messages<\/li><li>Channels and actions<\/li><li>Documentation, elaboration<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ba51a8\" data-id=\"6ba51a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6243c5e elementor-widget elementor-widget-text-editor\" data-id=\"6243c5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Workshop Produkte<\/h5><ul><li>Product properties<\/li><li>Product assortment and categories<\/li><li>Seasonal products<\/li><li>Individual cakes and pies\u00a0<\/li><li>Order processing, FAQ, challenges<\/li><li>Personnel and organizational structures<\/li><li>Documentation, elaboration<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf91c6 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"3cf91c6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd8e9c elementor-widget elementor-widget-text-editor\" data-id=\"6bd8e9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Online sales in detail<\/h3><p>Based on the workshop documentation, we develop the <strong>strategy paper<\/strong> in which everything that has been worked out is analyzed, classified, put into relationships and concretized. As a blueprint and action map for the implementation to follow, the strategy paper also defines the <strong>organizational processes<\/strong> for B2C.\u00a0<\/p><ul><li>Definition of processes (ordering, production)<\/li><li>Interfaces (merchandise management system)<\/li><li>Shop architecture\u00a0<\/li><li>Shop synchronizations (Facebook,\u00a0Instagram, Google Shopping)<\/li><li>Process optimization<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6709291 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"6709291\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c12e3 elementor-widget elementor-widget-text-editor\" data-id=\"04c12e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>A mountain of cake<\/h3><p>The online store is to be launched as soon as possible. There is a mountain of work ahead of us. In the end, we will have photographed, optimized, categorized, specified and added descriptions to around 400 products.<\/p><ul><li>Redesign (logo, fonts, colors, image and form language, tonality)<\/li><li>Communication development (key<\/li><li>messages and copy)<\/li><li>Store design and programming (WordPress\/WooCommerce)<\/li><li>Product assets (images, texts, categories)<\/li><li>Channel setup (Facebook Business Tools, Google Adwords &amp; Merchant Center)<\/li><li>Staff training and support<\/li><li>SEA\/Search Engine Advertising, Social Media Ads<\/li><\/ul><p>Despite a detailed project plan, major and minor questions keep arising due to the sheer volume of tasks and products. We discuss basic questions in regular recaps with the customer and resolve details via e-mail. It pays to be persistent: After 12 weeks, the Webshop goes live.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fe13b elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"b9fe13b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5aabbb elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"a5aabbb\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:15,&quot;end&quot;:43}},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/wun2-768x768.jpg\" alt=\"Konditorei Wunderkuchen Berlin Gastronomie Marketing Referenzbeitrag der Agentur RIGHT Marketing Berlin.\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wun4-768x768.jpg\" alt=\"Konditorei Wunderkuchen Berlin Webseiten Programmierung Referenzbeitrag der Agentur RIGHT Marketing Berlin.\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wun6-768x768.jpg\" alt=\"Konditorei Wunderkuchen Berlin Webshop und eCommerce Referenzbeitrag der Agentur RIGHT Marketing Berlin.\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wun7-768x768.jpg\" alt=\"Konditorei Wunderkuchen Berlin Digital Marketing Referenzbeitrag der Agentur RIGHT Marketing Berlin.\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/wun4-768x768.jpg\" alt=\"Konditorei Wunderkuchen Berlin Online Business Referenzbeitrag der Agentur RIGHT Marketing Berlin.\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/wun5-768x768.jpg\" alt=\"Konditorei Wunderkuchen Berlin Website Programmierung Referenzbeitrag der Agentur RIGHT Marketing Berlin.\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c899d elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"86c899d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75eabdd rmb-link elementor-widget elementor-widget-heading\" data-id=\"75eabdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wunderkuchen.de\" target=\"_blank\">www.wunderkuchen.de<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategy, E-Commerce B2C<\/p>\n","protected":false},"author":4,"featured_media":7873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_clients_cat":0,"_links_to":"","_links_to_target":""},"categories":[105],"tags":[135,108,126,113,117,118,127,112],"clients_cat":[100],"_links":{"self":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/101092"}],"collection":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/comments?post=101092"}],"version-history":[{"count":15,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/101092\/revisions"}],"predecessor-version":[{"id":614872,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/101092\/revisions\/614872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/media\/7873"}],"wp:attachment":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/media?parent=101092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/categories?post=101092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/tags?post=101092"},{"taxonomy":"clients_cat","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/clients_cat?post=101092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}