{"id":3088,"date":"2020-10-22T16:21:32","date_gmt":"2020-10-22T14:21:32","guid":{"rendered":"https:\/\/www.right.agency\/?p=3088"},"modified":"2026-01-16T10:32:45","modified_gmt":"2026-01-16T09:32:45","slug":"bekabun-branding","status":"publish","type":"post","link":"https:\/\/www.right.agency\/en\/bekabun-branding\/","title":{"rendered":"BEKABUN\u00ae Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3088\" data-post-id=\"3088\" data-obj-id=\"3088\" class=\"elementor elementor-3088 dce-elementor-post-3088\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d7af98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d7af98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9aaf8e\" data-id=\"c9aaf8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f73409 elementor-widget elementor-widget-heading\" data-id=\"3f73409\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u201eNo one makes burger buns like the Bekarei.\u201c<sup>*<\/sup><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574c7d9 elementor-widget elementor-widget-heading\" data-id=\"574c7d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Branding & Packaging BEKABUN<sup>\u00ae<\/sup>, Bekarei GmbH<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635018d elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-3303 elementor-widget-divider\" data-id=\"635018d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf7cc3 elementor-widget elementor-widget-text-editor\" data-id=\"9bf7cc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Die Bekarei ist ein inhabergef\u00fchrtes Unternehmen mit eigener Backproduktion in Berlin. Seit Jahren beliefert sie exklusive Burger-Restaurants in Berlin, Deutschland und der Schweiz mit ihren &#8220;Best-in-Class&#8221; Burgerbuns.\u00a0F\u00fcr den Vertrieb an Direktkunden (B2C) errichtete Right die komplette eCommerce-Plattform und\u00a0entwickelte die Kommunikation,\u00a0das Branding und die Verpackung f\u00fcr den\u00a0BEKABUN<sup>\u00ae<\/sup><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c633a6a rmb-link elementor-widget elementor-widget-heading\" data-id=\"c633a6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/berlinlovesyou.com\/bbb-berlin-burgers\/\"><sup>*<\/sup> www.berlinlovesyou.com<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a90b6 elementor-widget elementor-widget-global elementor-global-2743 elementor-widget-spacer\" data-id=\"c4a90b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7321c4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7321c4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2096e3\" data-id=\"b2096e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ae9cb dce_masking-none elementor-widget elementor-widget-image\" data-id=\"57ae9cb\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:15,&quot;end&quot;:45}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1600\" height=\"1600\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5.jpg\" class=\"attachment-full size-full\" alt=\"BEKABUN Branding Referenz der Agentur RIGHT Marketing Berlin.\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5.jpg 1600w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand5-700x700.jpg 700w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cfbf42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cfbf42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e1e233e\" data-id=\"e1e233e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f8702 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"89f8702\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:40}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"BEKABUN Verpackungsdesign Referenz der Agentur RIGHT Marketing Berlin.\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4-700x700.jpg 700w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand4.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bcc304\" data-id=\"5bcc304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8153e36 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8153e36\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:40}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"BEKABUN Grafikdesign Referenz der Agentur RIGHT Marketing Berlin.\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand-700x700.jpg 700w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0048a75\" data-id=\"0048a75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e7e84 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"03e7e84\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:40}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1536\" height=\"1536\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2-1536x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"BEKABUN Branding und Design Referenz der Agentur RIGHT Marketing Berlin.\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2-700x700.jpg 700w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bbbrand2.jpg 1600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa41b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa41b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec1f2fd\" data-id=\"ec1f2fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f081a6 elementor-widget elementor-widget-heading\" data-id=\"0f081a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Boxen und Versandkarton <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb66e01 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"cb66e01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d599d elementor-widget elementor-widget-text-editor\" data-id=\"c0d599d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u201e\u200bLeidenschaft f\u00fcr perfekte Burger\u201c<\/h3><p>Im Workshop mit den Inhabern erarbeiten wir die Grundlagen f\u00fcr die Strategie und das Branding. Dabei profitieren wir von den langj\u00e4hrigen Erfahrungen des Kunden im B2B-Bereich. Diese Erfahrungen sind auch n\u00fctzlich f\u00fcr die Abgrenzung B2C von B2B. \u00a0<\/p><h5>Produktworkshop (B2B &amp; B2C)<\/h5><ul><li>Produktarchitektur<\/li><li>Produkteigenschaften (Besonderheiten,\u00a0Vorteile,\u00a0Herausforderungen, Kernbotschaften)<\/li><li>Zielgruppen, Personas (Bed\u00fcrfnisse, Einw\u00e4nde, Benefits)<\/li><li>Kernbotschaften\u00a0und Storytelling Zielgruppen<\/li><li>Kan\u00e4le und Synergien<\/li><li>Controlling (Segmente und KPI)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ad1f8 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"04ad1f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7d49b elementor-widget elementor-widget-text-editor\" data-id=\"3a7d49b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Branding<\/h3><p>Der BEKABUN beansprucht f\u00fcr sich, das ultimative Burgerbr\u00f6tchen zu sein (Bun=Br\u00f6tchen). Vergleichsweise hochpreisig, sollte das Branding des BEKABUN cool-elegant, wertig, nachhaltig und exklusiv sein, um die Burger- und Grill-Community zu begeistern. \u00a0<\/p><ul><li>Reduzierte Gestaltung<\/li><li>Pr\u00e4zise Kommunikation<\/li><li>Highend-Fotografie<\/li><li>Hochwertige Box<\/li><li>100 % plastikfreie Verpackung<\/li><li>Sorten als edle Editionen (No 1 usw.)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2ef6b elementor-widget elementor-widget-global elementor-global-2743 elementor-widget-spacer\" data-id=\"8c2ef6b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5674ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5674ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cef84c7\" data-id=\"cef84c7\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:15,&quot;end&quot;:45}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52d4d3c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"52d4d3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"eCommerce BEKABUN No1 Classic - Produktfotografie. Agentur Right Marketing Berlin\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1-700x700.jpg 700w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e039e dce_masking-none elementor-widget elementor-widget-image\" data-id=\"55e039e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"eCommerce BEKABUN No2 vegan - Produktfotografie. Agentur Right Marketing Berlin\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2-700x700.jpg 700w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51eb77c elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"51eb77c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ebaeda6\" data-id=\"ebaeda6\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:15,&quot;end&quot;:45}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf994d9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"bf994d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"eCommerce BEKABUN No3 - Produktfotografie. Agentur Right Marketing Berlin\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3-700x700.jpg 700w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d58ad4 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5d58ad4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"eCommerce BEKABUN No7 - Produktfotografie. Agentur Right Marketing Berlin\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7-700x700.jpg 700w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/bekabun-no7.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b9ec5 elementor-widget elementor-widget-text-editor\" data-id=\"f8b9ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fotograf: Alex Kohout<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1244f91\" data-id=\"1244f91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3a7a2c elementor-widget elementor-widget-text-editor\" data-id=\"e3a7a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Eka, Beka, Bekabun<\/strong><\/p><p>Die Namensgebung war die logische Folge der Entscheidung, den BEKABUN\u00a0als eigenst\u00e4ndige Marke zu etablieren, ihn jedoch gleichzeitig in die geplante Markenfamilie unter der <em>Beka-<\/em>Silbe zu integrieren. Die sch\u00f6ne Alliteration tat ihr \u00dcbriges.<\/p><p>Der Unternehmensname <em>Bekarei<\/em> hat historische Gr\u00fcnde: Das Inhaberpaar betrieb bis 2015 die legend\u00e4re <em>Ekabar<\/em> am Helmholtzplatz im Berliner Prenzlauer Berg. 2004 \u00fcbernahmen sie eine ostdeutsche B\u00e4ckerei in der Dunckerstra\u00dfe und tauften diese <em>Bekarei.\u00a0<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7095532 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-3303 elementor-widget-divider\" data-id=\"7095532\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4156949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4156949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c58566\" data-id=\"0c58566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5e61c elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"ef5e61c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0054965 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0054965\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2648b37\" data-id=\"2648b37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a00ac1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a00ac1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d1979c\" data-id=\"7d1979c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b2c99 rmb-link elementor-widget elementor-widget-heading\" data-id=\"92b2c99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bekarei.com\/shop\/bekabun-burger-bun-online-shop\/\">onlineshop<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-22eff21\" data-id=\"22eff21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5af0394 rmb-link elementor-widget elementor-widget-heading\" data-id=\"5af0394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.instagram.com\/bekabun_bekarei\/\">instagram<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e0ee24b\" data-id=\"e0ee24b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a395ba rmb-link elementor-widget elementor-widget-heading\" data-id=\"5a395ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.facebook.com\/BEKABUN\/\" target=\"_blank\">facebook<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Markenentwicklung &#038; Verpackung<\/p>\n","protected":false},"author":4,"featured_media":3081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_clients_cat":0,"_links_to":"","_links_to_target":""},"categories":[98],"tags":[49,51],"clients_cat":[31],"_links":{"self":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/3088"}],"collection":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/comments?post=3088"}],"version-history":[{"count":4,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/3088\/revisions"}],"predecessor-version":[{"id":614861,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/3088\/revisions\/614861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/media\/3081"}],"wp:attachment":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/media?parent=3088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/categories?post=3088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/tags?post=3088"},{"taxonomy":"clients_cat","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/clients_cat?post=3088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}