{"id":99947,"date":"2020-09-18T16:50:56","date_gmt":"2020-09-18T14:50:56","guid":{"rendered":"https:\/\/www.right.agency\/eleva-biologics\/"},"modified":"2026-01-16T10:40:41","modified_gmt":"2026-01-16T09:40:41","slug":"eleva-biologics","status":"publish","type":"post","link":"https:\/\/www.right.agency\/en\/eleva-biologics\/","title":{"rendered":"Greenovation transforms into Eleva"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"99947\" data-post-id=\"99947\" data-obj-id=\"99947\" class=\"elementor elementor-99947 dce-elementor-post-99947 elementor-2818\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5355351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5355351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b0c2fc\" data-id=\"7b0c2fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f18f47d elementor-widget elementor-widget-heading\" data-id=\"f18f47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">New focus, new business model: Greenovation transforms into Eleva<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9257f elementor-hidden-phone elementor-widget elementor-widget-global elementor-global-4945 elementor-widget-spacer\" data-id=\"eb9257f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a97c0a elementor-widget elementor-widget-heading\" data-id=\"9a97c0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Rebranding und Relaunch \u2013 eleva GmbH<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7468a9f elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-3303 elementor-widget-divider\" data-id=\"7468a9f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8946775 elementor-widget elementor-widget-text-editor\" data-id=\"8946775\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span lang=\"EN-US\">Eleva\u2019s mission is to unlock novel therapeutics in partnership with pharmaceutical companies in order to develop therapies that will turn around countless patients\u2019 lives. The company leverages its unique moss-based production platform to produce supreme biologics like antibodies, replacement enzymes, or fusion toxins.<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163969c elementor-widget elementor-widget-global elementor-global-2743 elementor-widget-spacer\" data-id=\"163969c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a89ce elementor-widget elementor-widget-bdt-image-compare\" data-id=\"84a89ce\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:36}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"bdt-image-compare.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bdt-image-compare bdt-position-relative\">\n\t\t\t<div id=\"image-compare-84a89ce\" class=\"image-compare\" data-settings=\"{&quot;id&quot;:&quot;image-compare-84a89ce&quot;,&quot;default_offset_pct&quot;:70,&quot;before_label&quot;:&quot;vorher&quot;,&quot;after_label&quot;:&quot;nachher&quot;,&quot;smoothing&quot;:true,&quot;smoothing_amount&quot;:400,&quot;bar_color&quot;:&quot;#fff&quot;}\">\n\t\t\t\t<img width=\"1600\" height=\"1600\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation.jpg\" class=\"attachment-full size-full\" alt=\"Greenovation und Eleva GmbH Referenz der Agentur RIGHT Marketing Berlin.\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation.jpg 1600w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation-300x300.jpg 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation-1024x1024.jpg 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation-150x150.jpg 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation-768x768.jpg 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation-1536x1536.jpg 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/elegreenovation-700x700.jpg 700w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t<img width=\"1600\" height=\"1600\" src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele.png\" class=\"attachment-full size-full\" alt=\"Referenzbeitrag Eleva GmbH\" srcset=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele.png 1600w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele-300x300.png 300w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele-1024x1024.png 1024w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele-150x150.png 150w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele-768x768.png 768w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele-1536x1536.png 1536w, https:\/\/www.right.agency\/wp-content\/uploads\/2021\/02\/ele-700x700.png 700w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b4abb rmb-link elementor-widget elementor-widget-heading\" data-id=\"c5b4abb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.elevabiologics.com\" target=\"_blank\">www.elevabiologics.com<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b5a64 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"38b5a64\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de088b elementor-widget elementor-widget-text-editor\" data-id=\"2de088b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The journey begins<\/h3><p>In workshops, we work with the client to develop the principles for rebranding, communication and implementation. Therefore, we use various reframing methods.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d90c670 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d90c670\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de72116\" data-id=\"de72116\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-963401e elementor-widget elementor-widget-text-editor\" data-id=\"963401e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Workshop identity<\/h5><ul><li>Workshop goals and objectives<\/li><li>Vision and mission<\/li><li>Reasoning, requirements, and reality check<\/li><li>Conclusion and next steps<\/li><li>Documentation and elaboration<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27c7ff3\" data-id=\"27c7ff3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8052f5f elementor-widget elementor-widget-text-editor\" data-id=\"8052f5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Workshop Communication<\/h5><ul><li>Strengths, weaknesses, challenges,\u00a0opportunities<\/li><li>Target groups and personas<\/li><li>Key messages and storytelling<\/li><li>Tasks, timeline, and measures<\/li><li>Documentation and elaboration<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5affe47 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"5affe47\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4dd44 elementor-widget elementor-widget-text-editor\" data-id=\"5f4dd44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>First things first, transformation successful<\/h3><p>We create a detailed project and release plan and coordinate with the customer at short intervals. Sprints and short (standup) meetings are techniques from agile project management that help to efficiently manage complex and time-challenging projects.<\/p><p>As planned, the first stage of the Eleva website goes online after six weeks. Email newsletters are sent out, press releases published. Factsheets and other publications are created, and business stationery is produced. Three months later, the final stage of the website is released.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf41626 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf41626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7721d4\" data-id=\"f7721d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b48c68 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"0b48c68\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09cf86e elementor-widget elementor-widget-bdt-device-slider\" data-id=\"09cf86e\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:15,&quot;end&quot;:40}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"bdt-device-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"bdt-device-slider-container\">\n            <div class=\"bdt-device-slider bdt-device-slider-macbookpro\">\n            <div data-bdt-slideshow=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;ratio&quot;:&quot;1280:815&quot;,&quot;autoplay&quot;:true,&quot;autoplay-interval&quot;:7000,&quot;velocity&quot;:1}\">\n            <div class=\"bdt-position-relative bdt-visible-toggle\">\n            <ul class=\"bdt-slideshow-items\">\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-02fdb5a\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/eleweb.png\" alt=\" eleva website 1\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t                <a href=\"https:\/\/www.elevabiologics.com\">\n\t\t\t\t\t\t\televa website 1\t\t\t\t                <\/a>\n\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-57527af\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/eleweb2.png\" alt=\" eleva website 2\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t                <a href=\"https:\/\/www.elevabiologics.com\">\n\t\t\t\t\t\t\televa website 2\t\t\t\t                <\/a>\n\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-9d011a8\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/eleweb4.jpg\" alt=\" eleva website 3\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t                <a href=\"https:\/\/www.elevabiologics.com\">\n\t\t\t\t\t\t\televa website 3\t\t\t\t                <\/a>\n\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-fe7a261\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/eleweb3.jpg\" alt=\" eleva website 4\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t                <a href=\"https:\/\/www.elevabiologics.com\">\n\t\t\t\t\t\t\televa website 4\t\t\t\t                <\/a>\n\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t\n                <li class=\"bdt-slideshow-item elementor-repeater-item-d5ed6d2\" >\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/uploads\/2021\/03\/eleweb5.jpg\" alt=\" eleva website 5\" bdt-cover>\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t        <div class=\"bdt-slideshow-content-wrapper bdt-position-z-index bdt-position-center bdt-position-large bdt-text-center\">\n\t\t\t\n\t\t\t                <div>\n                <h2 class=\"bdt-device-slider-title\n                bdt-display-inline-block\" data-bdt-slideshow-parallax=\"x:300, -300\">\n\t\t\t\t                <a href=\"https:\/\/www.elevabiologics.com\">\n\t\t\t\t\t\t\televa website 5\t\t\t\t                <\/a>\n\t\t\t                <\/h2>\n                <\/div>\n\t\t\t\n            <\/div>\n\t\t\t                <\/li>\n\t\t\t\n\t\t\t            <\/ul>\n\t\t\t                <a class=\"bdt-navigation-arrows bdt-position-center-left bdt-position-small bdt-hidden-hover\" href=\"#\" data-bdt-slideshow-item=\"previous\">\n\t\t\t\t\t<i class=\"ep-icon-arrow-left-5\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/a>\n                <a class=\"bdt-navigation-arrows bdt-position-center-right bdt-position-small bdt-hidden-hover\" href=\"#\" data-bdt-slideshow-item=\"next\">\n\t\t\t\t\t<i class=\"ep-icon-arrow-right-5\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t                <div class=\"bdt-dotnav-wrapper\">\n                    <ul class=\"bdt-dotnav bdt-flex-center\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"0\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"1\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"2\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"3\"><a href=\"#\"><\/a><\/li><li class=\"bdt-slideshow-dotnav bdt-active\" bdt-slideshow-item=\"4\"><a href=\"#\"><\/a><\/li>                    <\/ul>\n                <\/div>\n\t\t\t            <\/div>\n            <\/div>\n            <div class=\"bdt-device-slider-device\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.right.agency\/wp-content\/plugins\/bdthemes-element-pack\/assets\/images\/devices\/macbookpro.svg\" alt=\"Device Slider\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n            <\/div>\n            <\/div>\n            <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bc5c7 rmb-link elementor-widget elementor-widget-heading\" data-id=\"27bc5c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.elevabiologics.com\" target=\"_blank\">www.elevabiologics.com<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f977cf1 elementor-widget elementor-widget-global elementor-global-2729 elementor-widget-spacer\" data-id=\"f977cf1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd8f46e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cd8f46e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a4230b\" data-id=\"0a4230b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f20dbbe elementor-widget elementor-widget-heading\" data-id=\"f20dbbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Naming: The Best Idea Wins<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f0b03 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6f0b03\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad368f elementor-widget elementor-widget-text-editor\" data-id=\"6ad368f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rebranding is a delicate matter. All those involved identify with the name and appearance of a company and associate experiences and ideas with it. Involving stakeholders in the process is thus important &#8211; because acceptance is what determines success in the end.<\/p><p>Our approach was collaborative: the client collected suggestions within the company while we developed ideas in the agency. All ideas were compiled in an online matrix, and dossiers prepared on the best ideas:<\/p><ul><li>Idea, derivation, associations<\/li><li>URL availability<\/li><li>Records in the register of trademarks<\/li><li>Similarity search, exclusivity<\/li><\/ul><p>Ultimately, the choice was made for <strong>Eleva<\/strong> (lat. elevare = to elevate, to raise something to the next level). The idea originated with one of the customer&#8217;s employees.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rebranding &#038; Relaunch<\/p>\n","protected":false},"author":4,"featured_media":7879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_clients_cat":0,"_links_to":"","_links_to_target":""},"categories":[105],"tags":[108,134,117,115,118,127,112],"clients_cat":[103],"_links":{"self":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/99947"}],"collection":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/comments?post=99947"}],"version-history":[{"count":15,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/99947\/revisions"}],"predecessor-version":[{"id":614871,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/posts\/99947\/revisions\/614871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/media\/7879"}],"wp:attachment":[{"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/media?parent=99947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/categories?post=99947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/tags?post=99947"},{"taxonomy":"clients_cat","embeddable":true,"href":"https:\/\/www.right.agency\/en\/wp-json\/wp\/v2\/clients_cat?post=99947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}